Discovery signs up new partners in China, Japan

Discovery Networks Asia Pacific has entered into two new partnerships across Asia, with VS Media and Tabilabo.

VS Media is a multichannel network that super-serves digital natives in Greater China with more than 120 million subscribers and 320 million video views a month. Tabilabo is a digital media businesses in Japan.

These initiatives are in keeping with Discovery’s ambitions to transform and accelerate its big growth across Asia Pacific, by providing access to amazing content that is being customized for “mobile-first” millennial audiences.

Last August Discovery took a minority investment in VS Media. Together, they are now launching Tan Ba, a digital brand solution specifically targeting millennials who make up over a quarter of the Chinese population.

Tan Ba aims to deliver smart entertainment through highly customized short-form video content that stimulates curiosity and new learning every day. Content is sourced exclusively from Discovery’s extensive global catalogue and localized by VS Media

The partnership between Discovery and Tabilabo includes a commercial agreement that will enable collaboration to bring solutions to advertisers to reach their desired audience via true 360 opportunities across linear, digital, and on social platforms leveraging Tabilabo innovative advertising technology and formats, and Discovery’s world-class stable of advertisers.

“These exciting digital-first initiatives are the first steps in Discovery’s long-term strategy to accelerate our growth in Asia with digital at the core,” said Arthur Bastings, president and managing director of Discovery Networks Asia Pacific.