Burger King AsiaPac to invade Taiwan market

Dec 15, 2017Updated Dec 15, 20171 min read

Burger King AsiaPac has signed a master franchise agreement with Nexus Point Management to further develop the fast-food brand in Taiwan.

Terms of the transaction have not been disclosed.

Burger King president Jose Cil says Taiwan is one of the largest quick-service restaurant markets in Asia Pacific.

Nexus Point managing partner Kuo Chuan Kung says it will accelerate the expansion of Burger King restaurants in the market and make further investments in technology and infrastructure.

The burger chain also has outlets in China, India, South Korea and Vietnam. Founded in 1954, i has more than 16,000 locations in more than 100 countries. It is owned by Restaurant Brands International.

Nexus Point is an Asian private equity fund with a focus on greater China.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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