API launches online B2B hub for pharmacies to source products

Australian Pharmaceutical Industries (API) has launched an online B2B hub – MyAPI – for its wholesale pharmacy customers.

API is a wholly-owned subsidiary of Wesfarmers Health and has more than 4000 wholesale pharmacy customers.

According to the company, the platform offers “enhanced functionality and an elevated experience,” allowing pharmacies to research products, place orders, identify stock on hand, obtain pricing and deals, and manage their accounts.

It also facilitates stock returns, backorder management, houses key documents and provides customer support and communications.

“By investing in technology like MyAPI, we’re ensuring pharmacy owners have 24/7 access to critical products and essential information at their fingertips,” said Doug Swan, executive GM of wholesale and pharmacy services at Wesfarmers Health.

“This means more convenience and flexibility, and empowers them to serve their communities with confidence knowing they have what patients need, when they need it.”

In addition to the main features, the e-hub also supports compliance with Community Service Obligations for pharmaceutical wholesalers, including the timely delivery of Pharmaceutical Benefits Scheme items within 24 hours.