Amorepacific opens Sulwhasoo Universe at Hainan

Jul 30, 2019Updated Jun 4, 20251 min read

Korean beauty firm Amorepacific has launched a new pop-up store, “Sulwhasoo Universe”.

The firm hosted an event at the China Duty Free Group (CDFG) Sanya International Duty-Free Shopping Complex – the world’s largest duty-free store – to celebrate the opening on July 6. The event also served to mark with the 40th year anniversary of CDFG.

Sulwhasoo Universe is a global pop-up store campaign to mark the launch of the Sulwhasoo First Care Activating Serum EX “Star Collection”. The brand opened its first pop-up store in Korea on May 15, following it up with a string of other stores in eleven major cities around the world.

Open until July 31, the Sulwhasoo Universe pop-up store presents content based on an observatory-inspired concept to deliver a brand story behind the serum, a signature Sulwhasoo product.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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