Fashion
AirAsia Group Bhd’s website, airasia super app, previously known as airasia.com, has appointed Amanda Woo as chief executive officer effective May 19, 2021.
Woo will replace Karen Chan who will be assuming a board position with the super app business.
With over 15 years of experience in e-commerce, lifestyle brand and retail marketing with prominent global brands, Woo’s leadership has been instrumental to the expansion of AirAsia’s business in key Asean markets.
Her notable achievements include AirAsia’s entry into new markets in Indochina and turnaround of the Indonesian market.
She was promoted in early 2019 to chief commercial officer whereby she was part of the founding team of the airasia super app.
As chief executive officer. Woo will continue to accelerate the growth of airasia super app, the company said in a statement.
Woo looks forward in working closely with the management team and dedicated Allstars across the region to achieve the goals that have been set out for airasia super app.
“The combination of an incredibly talented pool of Allstars, strong leadership team and a global footprint forms an unparalleled opportunity for a consumer-centric super app that will be an important part of the airasia group ecosystem, and a key revenue stream,” she said.
