Afternoon Tea Tearoom opens first Hong Kong store

Japanese tearoom chain Afternoon Tea Tearoom will open its first branch in Hong Kong this Saturday to offer a Japanese-style casual afternoon tea experience in a tourist hotspot.

The tearoom is located in K11 Musea in Tsim Sha Tsui and offers sweets and a variety of foods such as sandwiches and pasta, plus selected teas and drinks.

The firm is offering a training program in Japan for the Hong Kong staff of its partner Tearoom (HK) Limited to learn the company’s concept, menu and way to serve customers.

“Hong Kong is a culturally diverse society and people here are familiar with afternoon tea culture,” said Ivy Company, Sazaby League company president Ryuhei Tsukada.

“We are grateful to have an opportunity to offer our quality sweets and foods in the city. Our Hong Kong team and Japan team will work together closely to provide the best services to customers, providing them with a rich but casual and relaxing afternoon tea experience.”

“We are happy to see a popular Japanese brand join our dynamic food and beverage market,” said Investment Promotion associate director-general Dr Jimmy Chiang. “Hong Kong people love Japanese food culture, and I am confident Afternoon Tea Tearoom will draw a good following among food lovers who look for nothing but the best.”