Food
Evergage, the real-time personalization platform company, today announced that ZALORA, Asia’s leading online fashion destination, has selected Evergage to support its real-time personalization initiatives across all the company’s digital properties. In a move to streamline its personalization efforts, which previously involved multiple vendors, ZALORA chose Evergage to easily and comprehensively manage all aspects of Web personalization for the company.
Established in early 2012, ZALORA has dedicated websites for fashion consumers in Southeast Asia, Hong Kong and Taiwan. Offering a wide array of items from more than 500 top international and local brands, ZALORA gives customers access to thousands of products across a variety of categories online.
Prior to its deployment of Evergage in July 2015, ZALORA was working with multiple vendors, each providing specific elements of personalization for the company’s websites. This made tailoring the customer experience in real time a challenge for the marketing team as they could access only a fragmented view of each customer, versus a holistic perspective encompassing each interaction with the brand. By tracking and interpreting visitors’ historical preferences, in-the-moment behavior and intent across platforms and touchpoints, Evergage provides a well-rounded and actionable view of visitors – so digital marketers can deliver personalized experiences at the 1:1 level across channels.
ZALORA’s Regional Marketing Director, Patrick Steinbrenner, said: “In line with our efforts to streamline processes and improve efficiency in ZALORA, we needed to unify our personalization program under one single solution. Evergage’s comprehensive and acclaimed platform is the perfect fit for our needs. We’re pleased with our results so far, and look forward to using Evergage to drive even deeper levels of customer engagement.”
Within the first three months of using Evergage, ZALORA launched several personalization campaigns – to communicate and capture email addresses at optimal times during shoppers’ visits – and has already seen a significant lift in conversion rates and revenue per user for its Web-based customers. Looking ahead, as ZALORA continues to advance its efforts with Evergage, delivering real-time personalization through ZALORA’s mobile app will be a key new initiative.
ZALORA has seen significant increases in site traffic since Q1 2015, and working with Evergage, it will be able to maximize the benefits of this influx by supporting personalized, relevant experiences to site visitors.
“We’re thrilled to be working with ZALORA as they take their personalization efforts to the next level,” said Karl Wirth, CEO and co-founder of Evergage. “By delivering a single platform to manage every aspect of ZALORA’s real-time personalization program, we’re able to help them better understand each individual visitor and instantaneously provide a tailored shopping experience to drive more sales.”
