YouCam makeup retail consultations partners with Fruit Gathering

Perfect Corp. announces YouCam Makeup’s consultation mode will be available at Fruit Gathering’s new Ginza store starting June 15^th, 2017.

The new store includes a “Virtual Makeup Studio” in which customers try true-to-life makeovers using YouCam Makeup’s augmented reality (AR) technology. YouCam’s consultation mode displays products available on the shelf at Fruit Gathering, so customers can easily explore and create their own makeup and then buy the products directly in-store. Clients can also use the magic makeup mirror to try Fruit Gathering’s recommended base makeup method called the contour “3D Base.”

“We are delighted to announce our new partnership with Fruit Gathering that creates a new shopping experience through virtual makeup try outs,” said Alice Chang, CEO of Perfect Corp. “The Virtual Makeup Studio at Fruit Gathering will allow customers to try on variety of makeup in seconds to find their ideal products more easily. We believe that true-to-life AR technology is the ultimate key to improving customer satisfaction in stores.”

Fruit Gathering’s Makeup Method is based on the method developed by GIMA (Good Impression Makeup Association Japan), represented by Reiko Nagashima. Fruit Gathering’s techniques create beauty looks that emphasize the natural bone structure to create the perfect beauty look. This method creates a timeless vision and is sure to leave a lasting impression at first sight. Starting with a neutral makeup base, customers can experience “quick”, “brand mix”, and “retouch” makeup looks. A combination of 36 types of facial recognition allows for an instant impression that gives the ultimate control over the makeup.