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Recent online speculation suggests that Apple Inc. is all set to open its first-ever retail outlet in Singapore by 2016, leading to the shutdown of the Pure Fitness Knightsbridge branch by end of this year. The tech giant currently operates in Singapore through its online store and third-party retailers.
The company’s next store is the reason why Pure Fitness has to evacuate from its location on Orchard Road. The fitness chain notified its customers and tenants about its decision in an email to “make way” for Apple’s new store opening. The Pure Fitness Knightsbridge is scheduled to shut on December 15, 2015.
Apple has still not confirmed Pure Fitness’ statement; however, there is a great chance that the tech giant may be considering investing in its outlet on Orchard road, the shopping hub of Singapore, to further expand its customer-base and make use of its ideal store location.
Since the tech giant’s products and services are accessible in Singapore through its online store and third-party outlets, Apple has already secure a position in competitive markets even before its first store opening. The company’s apparent decision to launch an Apple Store in the specific location will also help trigger increased activity for surrounding brands and businesses through its dedicated client-base.
While Apple remains vague about its plans for Singapore, it has been busy launching new Apple Stores in various countries, with the latest opening in Dalian, China. The company is also set to launch its largest Apple Store in Dubai before the end of October, marking it as one of the many Apple outlets that the company launched solely this month. With Apple’s vast campaign to expand its platform to numerous countries in 2015, it will not come as a surprise if the tech giant launches a retail outlet for its Singaporean client-base to further promote its variants.
