Fashion
As a Crypto-Nation, Switzerland has made headlines for many years. However, the tide may be turning now.
On January 20, 2025, Donald Trump will move into the White House for the second term. By then, the Crypto Valley will be closely monitoring the US President’s policies. Trump’s plans could cause a major upheaval in Switzerland.
In addition to introducing massive tariffs and tightening immigration policies, Trump has also announced his intention to overhaul the previously restrictive policy on Bitcoin and other cryptocurrencies, aiming to implement crypto-friendly regulations.
Among other things, Trump wants to attract mining companies: Bitcoin made in the USA. This will involve massively expanding the energy-producing economy to ensure that enough cheap energy is available at all times.
At the same time, Trump aims to promote stablecoins and bitcoins and establish a strategic national Bitcoin reserve.
Trump’s promises have sparked a surge in cryptocurrency prices in recent months. In December, Bitcoin’s price briefly surpassed the magical threshold of $100,000.
If the US President delivers on his promises, it would be a true game-changer. This would not go unnoticed in Crypto Valley», says a senior manager at a crypto company based in Zug. However, he does not want to be named publicly, as the matter is too sensitive.
Cryptocurrencies and Switzerland have long been a success story. As early as 2013, Switzerland set up attractive conditions for the industry, ahead of many other nations. With over 1,000 blockchain companies, Switzerland became an international hub, with the canton of Zug at the forefront. The region came to be known as Crypto Valley.
But the honeymoon is over. A sense of unease is spreading within the industry. Bitcoin pioneer Niklas Nikolajsen, a Danish national who moved to Switzerland in 2011 and now lives in Zug, recently told the Neue Zürcher Zeitung (NZZ) that Switzerland is no longer an attractive location for crypto businesses.
Once, even a Federal Councilor visited the offices of crypto companies. In this politically favorable environment, the Financial Market Supervisory Authority (FINMA) even granted two crypto companies a banking license. That would be unthinkable today. When the political pressure faded, FINMA lost its nerve», Nikolajsen said.
One point of contention is the treatment of stablecoins, which are crypto-assets pegged to a currency like the dollar, euro, or Swiss franc. FINMA now requires that all parties involved in stablecoin transactions be identified and has set concrete requirements for stablecoin issuers and the banks that provide backup guarantees. This has caused an outcry within crypto companies.
Along with the developments in the US, this unease could quickly become toxic. If conditions for the crypto industry are relaxed under Trump while tightening in Switzerland, many companies are likely to leave the country. «No one is planning to move yet, but if Switzerland doesn’t take action soon, the decision will be made quickly», several crypto managers told finews.ch.
One such move could be for the Swiss National Bank to be mandated to invest in Bitcoin, as proposed by a popular initiative. «If Switzerland only offers what everyone else does, we’re out of the picture. The Swiss market simply doesn’t offer enough», said one manager, putting it bluntly.
