Fashion
Volkswagen recently rolled out its new brand design and logo across the company’s 150 dealerships across the country. The new brand logo was first unveiled at the 2019 Frankfurt Motor Show and it was showcased in India for the first time at the 2020 Auto Expo. The company is using a phase-wise approach for implementing the new brand design and logo. The first phase will have 30 touchpoints get the same, while the remaining outlets will get the flat two-dimensional logo in the coming weeks.
Commenting on the announcement, Ashish Gupta, Brand Director, Volkswagen Passenger Cars India said, “The implementation of new brand design across our dealerships marks a new era for Volkswagen in India. By implementing the new brand design and logo, we aim to create a 360-degree customer experience, that is intriguing and contemporary across all channels and appeals to our customers.”
Through the implementation of the new brand design, Volkswagen aims to make its dealerships more human, attractive and emotional, the company said in a statement. The brand will also provide behavioral training to its entire staff including the salesmen and service advisors to make them more customer-oriented. The automaker also introduced ‘Sarvottam 2.0’ to amp up its digital efforts and offer a more transparent purchase and ownership experience to customers
The rollout comes right in time as Volkswagen India gears up to introduce the new Taigun compact SUV. The brand new offering that has been specifically designed for India is the first model from the automaker under the India 2.0 strategy. It follows in the footsteps of the Skoda Kushaq that’s based on the same MQB A0-IN platform and will be sold only with petrol engine options. We will be driving the Volkswagen Taigun very soon. So make sure to keep watching this space for all the action.
