Food
California-born board-sports brand Volcom has teamed with China Ting Group to expand its retail network in Mainland China.
Under a deal signed with Volcom’s parent Authentic Brands Group China Ting Group will be a “pivotal partner” supporting the brand in key markets.
China Ting Group said it will launch 12 Volcom stores in China by the end of this year.
“We are bringing Volcom’s board-sports lifestyle to China,” said Jarrod Weber, group president lifestyle, chief brand officer at ABG. “As a brand that is authentically rooted in this culture, Volcom has significant appeal to young consumers around the globe.”
Volcom opened two new stores last month in the Mixc Mall in Hangzhou and in the Sanya Summer mall in Hainan.
“We look forward to building a successful, long-term partnership with Authentic Brands Group”, said Ray Ting, vice president, at The China Ting Group. “As America’s first boarding company, Volcom is known throughout the world for innovation and integrity and we’re excited to bring it into the mainstream here in China.”
Volcom has already built a loyal customer base in China over nearly a decade through channels such as Tmall.com. The brand is now focusing on expanding its presence in the Asia-Pacific market.
Volcom’s regional e-commerce store will be re-launched next year.
Founded as a clothing company rooted in skateboarding, surfing and snowboarding, Volcom was acquired by Authentic Brands Group from Kering last year.
