Visual search on Zalora Group apps
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Online fashion destination Zalora Group has launched a visual search feature on its Android and iOS mobile apps.
By clicking the search button, users can take a photo of their favourite clothing item or accessory and instantly see similar products available on the online fashion destination. It is a result of a partnership with artificial-intelligence company ViSenze, which specialises in visual commerce.
“We understand the pain of not being able to describe the perfect dress or shoe in a text search, and wanted to give our customers the simple joy of shopping for what they like by simply taking pictures of fashion items,” says Zalora Group chief technology officer Karthik Subramanian.
ViSenze CEO Oliver Tan says Zalora is one of its earliest partners in the region.
More than 20 million customers across Asia have downloaded the Zalora app, and to date more than half of the company’s orders come from mobile devices. Founded in 2012, the company has a presence in Hong Kong, Indonesia, Malaysia, Singapore, Taiwan and the Philippines. Zalora is part of Global Fashion Group.
ViSenze delivers intelligent image-recognition software for retailers, its clients including Asos and Rakuten. The company has offices in China, India and Singapore as well as the UK and US.
Questions & Answers
Q.Which company developed the visual search technology for Zalora?
Which company developed the visual search technology for Zalora?
The visual search feature on Zalora's apps was developed through a partnership with ViSenze. ViSenze is an artificial-intelligence company that specialises in visual commerce solutions for retailers.
Q.In which countries can Zalora customers currently use the visual search feature?
In which countries can Zalora customers currently use the visual search feature?
Zalora Group operates in Hong Kong, Indonesia, Malaysia, Singapore, Taiwan and the Philippines. The visual search feature is available on its Android and iOS mobile apps across these regions.
Q.What is the primary benefit of the new visual search tool for Zalora users?
What is the primary benefit of the new visual search tool for Zalora users?
The visual search tool allows users to take a photo of a clothing item or accessory and instantly find similar products. This addresses the difficulty of describing specific items using text search, making shopping easier.
Q.How significant are mobile orders to Zalora's business operations?
How significant are mobile orders to Zalora's business operations?
Mobile orders are highly significant for Zalora, as more than half of the company's total orders currently originate from mobile devices. Over 20 million customers across Asia have downloaded the Zalora app.
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