Fashion
Visa, the world’s leader in digital payments, and The Mall Group, Thailand’s leading retail and entertainment complex developer, last week announced a new long-term partnership set to drive the future of retail in Thailand.
Building on their existing relationship, this partnership will see The Mall Group and Visa develop personalised shopping experiences for consumers, using Visa’s capabilities and exploring new technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), biometrics, as well as data analytics to understand changing consumer behaviours.
Chris Clark, Visa’s Regional President for Asia Pacific, said: “We believe payment technology can be a key differentiator for The Mall Group helping it to deliver a faster, more convenient and more personalised shopping experience for consumers. We’re looking forward to working together to drive payments innovation at The Mall Group’s expansive locations across Thailand.”
Supaluck Umpujh, Chairwoman of The Mall Group, said: “The partnership with Visa represents a significant step into a new era of retail where customer experience is at the heart of everything we do. Our goal is to explore and leverage the latest innovations that will add value to our business. This will consequently benefit our shoppers and help strengthen our position as a world-class shopping destination among both local and international visitors.”
Studies have shown that by 2020 AI will be responsible for managing 85 percent of retail customer interactions and as many as 100 million consumers will use AR to create a more novel shopping experience.
For decades, Visa, together with its merchant partners, has consistently invested in growing electronic payments in Thailand. This has included educating consumers and merchants on the benefits of electronic payments, expanding the acceptance of electronic payments, and introducing new technologies to enhance the payment experience and make it more secure, such as EMV, contactless payment technology, tokenisation, and Visa QR payments.
