United Colors of Benetton expanding into Myanmar

Italian fashion brand United Colors of Benetton, has released a new collection to celebrate its presence in the Burmese market.

Benetton entered Myanmar in October 2017 and now has two stores in prominent areas, with plans to further expand its base in the territory over the coming decade. Benetton Group has a global network of 5000 stores.

“We brought our strong heritage to Myanmar in October 2017 with our first store in Junction City Level 2,” read a statement from the brand.

“We further expanded with the store in Yangon International Airport … We have interesting plans of expansion in Myanmar next year and are looking forward to catering to the audience with our unique product offering. We have received an overwhelming response so far and will strive towards exciting our consumers with knit, colors and sustainability.”

With the new global creative director Jean-Charles de Castelbajac coming onboard, Benetton has showcased two collections – The Rainbow Machine and The Colour Wave at Milan Fashion Week (AW2019 & SS2020). The collection is expected to hit Myanmar stores in the coming year.

Benetton’s AW2019 collection has hit stores to offer a chic winter to fashion enthusiasts in the region. The collection was celebrated with a special showcase followed by a creative session at the Junction City store on November 17 attended by the city’s glitterati.