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A JW Anderson collaborative range will roll out at Uniqlo stores and at Uniqlo.com in September. Featuring British classic designs, the fall/winter range comprises 33 pieces for men and women featuring the signature London fashion brand’s graphic design aesthetic.
“The point of this collaboration is that I believe in democracy in fashion, and what I hope will be achieved is that any age demographic can pick up and find something within the collection to relate to,” says JW Anderson founder Jonathan Anderson. “Doing something with Uniqlo is very interesting. It means you come up with a wardrobe that is universal and quirky.
“The idea of reducing something to its essence is a very Japanese cultural thing. It can be culturally, textile or silhouette driven, but it’s about the idea of reducing something down so you can create the most impact.”
“This line embodies our shared vision of offering elegance, simplicity, timeless comfort and individuality through LifeWear,” says Fast Retailing senior VP Yuki Katsuta, who is head of research and design at Uniqlo.
“The inspiration for much of the clothing we wear today was the uniforms, workwear and sportswear that originated in the British Isles. We have combined the energy, creativity and traditional touches of JW Anderson with our fit, fabrics and functionality as part of our quest to craft wardrobe essentials that are enduringly appealing.”
Design is a key focus for the collection, notably through such classics as a double-breasted belted trench coat, a wool-blend quilted jacket, a Fair Isle sweater and a striped scarf. The trench coat is accented by a tartan lining, and tartan is also used for a selection of down jackets, shirts and padded tote bags.
Also in the line are multi-border cut-and-sewn pieces, knits, stoles in vivid hues, ruffle blouses and skirts. There are tweed coats in signature herringbone and shirts in extra-fine cotton, as well as knits in extra-fine Merino wool.
Northern Irish designer Anderson established his company in 2008, attracting attention with his debut collection in that year’s London Fashion Week.
