Uniqlo gives Mickey Mouse a street makeover with Kate Moross’ designs
In this article (5)
Japanese retailer Uniqlo has rolled out its exclusive Love & Mickey Mouse Collection by British graphic designer and illustrator Kate Moross.
The 32-year-old, who was in town two weeks ago for a live mural drawing performance at Uniqlo Orchard Central and a sharing session at Lasalle College of the Arts, said the collaboration is a “good fit”.
It is available at Uniqlo Orchard Central and online, and will be available in all Uniqlo stores from Sept 3.
Moross told The New Paper: “I’m a notorious Disney fan and it came across to Uniqlo that I’m enthusiastic for the brand. My style is very fun and illustrative so I think that overlaps with Disney.
“This (collection) means a lot to me because it is the first time I am doing a global collaboration and working with Uniqlo, as well as (designing on apparel and T-shirts). ”
Known for her signature typographic illustration and freeform lettering style, Moross has designed shoes, tote bags, water bottles and product packaging bottles for notable brands, like Kiehl’s in 2013 and adidas in 2012.
For the Uniqlo collection for women and kids, she gave Mickey and Minnie Mouse a dynamic monochrome treatment and incorporated playful lettering for a street style look.
She said: “I use digital paintbrushes and pencils for my pieces. This is the future – you can draw with your hand but there are different ways of doing it. ”
And the project turned out to be “easier than (I) thought”.
She said: “I’m happy with the balance – it’s both cute and cool, for a more fashion-forward look.
“I enjoyed designing the kids collection most because I got the chance to be super playful.
“You can find similar designs on the women’s tees, it’s great for a matching outfit and a super cute family photo.”
Questions & Answers
Q.Which Uniqlo outlets currently stock Kate Moross's Love & Mickey Mouse Collection?
Which Uniqlo outlets currently stock Kate Moross's Love & Mickey Mouse Collection?
The collection is currently available at Uniqlo Orchard Central and through Uniqlo's online store. It will be rolled out to all Uniqlo stores from September 3rd.
Q.What previous design work has Kate Moross undertaken for other well-known brands?
What previous design work has Kate Moross undertaken for other well-known brands?
Moross has designed shoes, tote bags, water bottles, and product packaging. Notable past collaborations include work for Kiehl's in 2013 and adidas in 2012.
Q.What is distinctive about Kate Moross's design approach for the Mickey Mouse collection?
What is distinctive about Kate Moross's design approach for the Mickey Mouse collection?
She applied a dynamic monochrome treatment to Mickey and Minnie Mouse, incorporating playful lettering for a street style. Her signature typographic illustration and freeform lettering are evident.
Q.How did Kate Moross describe the creative process for this global collaboration?
How did Kate Moross describe the creative process for this global collaboration?
Moross found the project easier than expected, noting she enjoyed designing the kids' collection the most. She achieved a balance that is both cute and cool for a fashion-forward look.
Reader pulse
Is this Disney collaboration a smart move?
18,040 votes so far