Fashion
The digital expert who jump-started UBS’ platform plans is leaving for a job at a Swiss financial start-up.
Martha Boeckenfeld is exiting at UBS, where she has was brought in as head of digital platforms and marketplaces in Switzerland over two years ago, finews.com has learned. The 56-year-old German native will join the advisory board of Gentwo, a securitization fintech.
A spokesman for the Swiss bank confirmed her exit, which comes several months after her job was quietly downgraded last September. Boeckenfeld’s team at UBS will report to Asia wealth co-head August Hatecke, effective immediately.
Gentwo was founded by Philippe Naegeli and Patrick Loepfe four years ago. Its Assetrush platform seeks to connect financial innovators and investors both digitally as well as physically, through events.
The Zurich-based start-up recently added Spiros Margaris to the board that Boeckenfeld is joining, alongside Beat Hodel and Marc Bernegger
