General
Within the confines of a limited budget, a Hong Kong design company has created a flexible hybrid space for new local grocery brand, U&B.
“Low budget doesn’t mean no creativity,” says designer Wesley Liu of award-winning PplusP Designers.
He used mono materials and colour to transform the space in an engaging way for customers. The store’s interior embraces the elements of U&B’s brand logo, a shopping trolley, and its corporate colour, orange.
Rather than a traditional white ceiling, it is tangerine and left bare to complement the concrete flooring and generate the feeling of unprocessed surroundings. This is further enhanced by unfinished plywood shelves with black metal highlights, and is in keeping with the store’s non-luxury products.
All the display units are movable, which gives a great amount of flexibility for layout in the store. Track mounting kits on two sides of the wall panels can be used for suspended display systems.
Wooden frames at the entrance are used for decoration or seasonal promotions, rather like a window display.
These unified and simple elements encourage customers to concentrate on the products.
PPlusP Designers leader Wesley Liu handled the design of the Whampoa Garden, Hung Hum, store. The design company’s team includes architects, interior designers and graphic artists, providing a range of multidisciplinary services for art installations, corporate design, hotels, hospitality, restaurants and retail.
