Tunique Hong Kong eyes Paris

Paris-raised jewellery designer Amandine de Mascarel is plans to take her unique Hong Kong retail concept back to the home of fashion.

de Mascarel already has three Tunique boutiques in Hong Kong and says a fourth will open in Causeway Bay in about one month from now.

And she has revealed to Inside Retail Asia she wants to open a store in Paris, one of her home countries – she was born in Korea, raised in France and now lives in Hong Kong where she is building a retail brand.

She describes Uber Tunique – the brand of her larger showcase stores – as a “one-stop, multi-trend lifestyle shop where ethnic chic meets edginess, glam, bohemian and kitsch”.

Uber Tunique is “an emporium of stylistic exploration that defines the very essence of founder Amandine de Mascarel and her natural instinct for creativity and style”.

Prior to opening her stores, de Mascarel worked with global brands including Louis Vuitton and L’Oreal in Paris.

While starting with affordable jewellery, de Mascarel has expanded her concept to include home products, décor, fragrances and textiles, allowing customers to create one-off costume jewellery pieces, as well as a coordinated home environment that truly defines their own individual style. She wants Uber Tunique to be known as ‘the’ Hong Kong gift destination.

The first Uber Tunique lifestyle concept stores opened last year in Central and Wanchai along with a Tunique Jewellery and Accessories store in Repulse Bay.

The new store in nearby Causeway Bay will take the network to four.

The stores are at: Uber Tunique: Central: 7 Mee Lun St, Shop B; Wanchai: 3 St. Francis St; Tunique: 28 Beach Rd, The Pulse Mall, Repulse Bay.