Fashion
Launched in 2014, ROKKI first appeared under the limelight as the on-board Wi-Fi service forAirAsia flights. From there, the service was further enhanced with the addition of in-flight entertainment last year – and it has just received a boost in terms of its content proposition thanks to a new partnership with the popular local streaming service, tonton, by Media Prima.
Officially introduced today on a flight from Kuala Lumpur to Kota Kinabalu, ROKKI’s in-flight entertainment service can be utilized by smartphones and tablets through Wi-Fi. Unfortunately, the service is not able to support laptops at the moment.
Given the nature of in-flight Wi-Fi, tonton’s content are not delivered directly into each aircraft using the service’s mobile apps or website as per norm. Based on our conversation with the General Manager of tonton, Ben Jern Loh, the content is first loaded into ROKKI’s own internal system for distribution on AirAsia flights.
Hence, it is not surprising that users don’t get the full tonton catalog while they are in the air for the time being. Nevertheless, we were informed that the content might vary from one flight to another depending on their duration. Also, the content will be refreshed from time to time.
In terms of content selection, it is curated by ROKKI’s team itself with assistance from tonton. Currently available for free on selected AirAsia flights, ROKKI in-flight Wi-Fi and entertainment service are activated once the aircraft reaches 10,000 feet in the air. To learn more, head on to its official website.
