Fashion
Thien Long Group has inaugurated its Clever Box store chain, put into operation a new plant and distribution center in the final quarter of 2022.
According to a representative of Thien Long, the group had set a plan years ago to upgrade shopping experiences by building a store chain that brings customers many personal experiences like in well-known stationary store chains in Asia as well as the world.
The target was partly reached as Thien Long Group opened Clever Box stores in October and November this year. The store chain offers stationeries and creates a world of creative toys, and souvenirs through DIY and STEAM items.
Aside from a wide range of products and creative toys with high educational values, Clever Box provides unique experiences to customers.
The stores have cozy spaces featuring eye-catching designs and arrangements that inspire customers of all ages to discover “a creative world.”
The Clever Box store chain has further improved the distribution system of Thien Long. The group currently manages 55,000 selling points and channels from GT to MT and B2B and e-commerce channels.
In the final quarter of 2022, Thien Long Group also put into operation Thien Long Long Thanh Factory in the southern Dong Nai Province and a distribution center in Le Minh Xuan Industrial Zone in HCMC’s Binh Chanh District.
The new factory covering nearly 10,000 square meters has a capacity of 739 million products per year. The project required a total investment of VND230 billion. The Thien Long Long Thanh Factory plays a role of helping the group diversify products and increase sales.
Once the new factory is completed, the Thien Long Long Thanh factory complex will have a total area of 28,450 square meters. The new plant and the current Nam Thien Long factory covering 15,750 square meters in Tan Tao Industrial Park in HCMC will help raise the group’s production capacity to meet the market demand and contribute to the growth of Thien Long.
In mid-October, Thien Long Group opened the distribution center in Le Minh Xuan 3 Industrial Zone in HCMC’s Binh Chanh District. Work began on the project in December 2021. The five-story facility covering 14,000 square meters can handle 14,000 tons of goods and 1,000 orders from e-commerce channels each shift.
Recently, Thien Long Group was also named one of the Top 100 Sustainable Businesses by Vietnam Chamber of Commerce and Industry (VCCI) and Vietnam’s 50 Best-Performing Companies by Nhip Cau Dau Tu Magazine.
