Fashion
Hong Kong business incubator and tech springboard The Mills Fabrica celebrated the launch of its first retail store Techstyle X on Saturday at The Mills.
According to the group, the term “techstyle” covers material and supply chain innovation, wearables merging technology and style, and new retail experiences.
The new store provides a platform for promising techstyle companies to showcase their products and services, attempting to bridge the gap between traditional long-term and pop-up stores by offering innovative startups a retail space with high traffic and flexible terms.
Following its grand opening, Techstyle X is offering three experiential zones for its visitors to discover new techstyle innovations. Visitors will get a chance to use the self-serve 3D scanning station, customise their own t-shirts, and explore the latest techstyle innovations.
The self-serve 3D scanning station allows visitors to obtain their very own digital avatar with key measurements – customers may then order perfect-fitting garments from personalised suits to sustainably-sourced denim jeans.
Companies are able to rent a display space to launch their products, test the market and share their innovations with the world at the store, allowing customers to witness the latest and upcoming brands in the techstyle industry.
