Fashion
WearYouWant, Thailand’s leading online fashion marketplace and beauty platform reports that far from adding on extra layers to guard against the sudden chilly weather, Thais could be doing the opposite – staying indoors more and wearing less! With temperatures dropping the site has seen a sudden rise in lingerie traffic and sale in Thailand.
It seems that instead of digging out an old sweater or cardigan, the cold weather is inspiring more cuddle-time with couples. Of course Thailand’s/Bangkok’s fashion conscious want to look great whether they are stepping out and about or snuggling up with a loved one at home…in their underwear.
WearYouWant recorded a 70% increase in the sales of lingerie since the temperature plunged early this week.
There are no doubt many who are hoping that the cold-blast continues for a little longer yet. Many others are also now realizing that their undergarments need an upgrade and are logging on to WearYouWant to get their lingerie delivered straight to their door so they do not have to go out in the cold!
WearYouWant’s CEO, Julien Chalté, finds the development amusing.
“We cannot state whether this is related to the weather or not, but it is not difficult to imagine that the chilly temperatures may encourage certain indoor activities for which the lingerie would certainly be useful,” says the CEO with a smile.
