TBH Skincare has partnered with Coles Supermarkets and will be stocked in 857 stores across Australia.
The move follows the brand’s recent merger with fellow beauty company Boost Lab under the new umbrella, York Street Brands. Earning more than $6 million in annual turnover just three years after launch, TBH Skincare expects to bring in an estimated $20 million in combined revenue annually.
“We have been in discussions with Coles for several months, and we couldn’t be more excited,” said Rachael Wilde, co-founder of TBH Skincare.
“Seeing over 115,000 units leave our warehouse just for the first order and thinking of how many people that will reach is a dream come true.”
TBH Skincare began as an e-commerce channel in 2020, launching with its Acne Hack Spot Treatment product. Since then, the brand has expanded its product range and stockists, with more than 1200 stores now carrying its products.
“My mission has been to give consumers ease in access so they feel empowered, and now I feel like, as a brand, we can say that confidently,” said Wilde.
