Swarovski partners with DFS on in-store styling
Swarovsiki and DFS in Hong Kong and Macau are partnering this Christmas with Asia’s first in-store styling service offering customers complementary hand decoration.
The new service was launched on 21 November in T Galleria by DFS stores in both territories, with Swarovski stylists providing the exclusive consultation on the Swarovski crystal designs.
The new ‘exclusive service’ is being made available during selected times within DFS’ stores in Canton Road and Tsim Sha Tsui East in Hong Kong, as well as at the City of Dreams and Shoppes at Four Seasons in Macau.
Commenting, Karen Tse, Director, Travel Retail Asia Pacific, at Swarovski, said: “Swarovski empowers women to make their every day extraordinary and this is an example of how we bring our mastery of crystal cutting and passion for jewellery design to life.
“We are excited to partner with DFS Group for this very first in-store styling experience that brings travellers an extra touch of Swarovski sparkle when visiting T Galleria by DFS in Hong Kong and Macau.”
A close up-view of the hand decoration process.
Adding his comments, DFS Group’s Jason Blejwas, Director of Merchandise, Sunglasses, Fashion Watches & Jewelry, Global Merchandising said: “DFS is excited to partner with Swarovski in presenting this premier tailor-made activation in our T Galleria by DFS Hong Kong and Macau Swarovski boutiques.
“Through exclusive events such as Swarovski’s holiday hand decoration activation, we are able to create a dynamic and delightful experience for our customers and continue to deliver on our promise to be the world traveller’s preferred destination for luxury shopping.”