Staycation theme for luggage label Lojel’s new K11 Musea pop up

Boutique luggage brand Lojel has launched an immersive pop-up store in Hong Kong’s K11 Musea, opening today, focusing on the concept of staycations.

Dubbed “The Art of Staycation”, the event is a first for the brand, featuring the opportunity for visitors to customize a limited-edition Voja suitcase as well as an augmented reality experience exploring the future of how travel could evolve in the wake of the coronavirus pandemic.

The pop up is intended to provide a travel solution for a staycation in Hong Kong, selling hand-carried luggage as well as backpacks and travel accessories.

Visitors will be able to create their case from any pair of colors using the in-store tablet before seeing it assembled in person. A personalized tag will be laser-engraved for each customer and stored in a leather tag holder.

Customers’ final purchases at the pop-up will be delivered to their doorsteps at no charge.

The Art of the Staycation pop-up will be open through to December 31.