Starbucks Japan lets customers pay with a pen
In this article (5)
Starbucks Japan has launched a new pen-shaped digital wallet called “Starbucks Touch The Pen” allowing customers to buy their coffee without taking out their wallets.
The pen’s design resembles a drip coffee machine and comes in three colours – black, silver, and white. The new cashless-payment device is run by NFC (near-field communications) technology through FeliCa chip and contains “coffee brown” gel ink, meaning it works as a digital wallet and has the same function as a normal pen.
Starbucks’ Touch The Pen will cost ¥4000 (US$37) including ¥1000 preloaded credit when it is available to purchase online next week.
Before The Pen, the cafe chain had three other digital payment models including The Drip (a key fob), The Cup (a phone case) and The Hug (a keyring handbag).
Questions & Answers
Q.What is the primary function of the new Starbucks Japan device?
What is the primary function of the new Starbucks Japan device?
The pen-shaped device is a digital wallet that uses NFC technology to allow customers to pay for their coffee. It also functions as a regular pen, containing 'coffee brown' gel ink.
Q.How much does the “Starbucks Touch The Pen” cost, and what does this price include?
How much does the “Starbucks Touch The Pen” cost, and what does this price include?
The 'Starbucks Touch The Pen' will cost ¥4000, which is approximately US$37. This price includes ¥1000 of preloaded credit for purchases.
Q.When and where will customers be able to buy the new pen?
When and where will customers be able to buy the new pen?
Customers will be able to purchase the 'Starbucks Touch The Pen' online starting next week. The article does not specify an exact date or time beyond that.
Q.Have Starbucks Japan previously released other digital payment devices?
Have Starbucks Japan previously released other digital payment devices?
Yes, Starbucks Japan previously launched three other digital payment models. These included 'The Drip' which was a key fob, 'The Cup' a phone case, and 'The Hug' a keyring handbag.
Reader pulse
Is 'The Pen' a smart payment innovation?
20,934 votes so far