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Spotify and Google announced over the weekend they have partnered to offer customers using Android devices a new purchase experience. The new feature was unveiled in March but wasn’t released immediately. After months of working to build the so-called User Choice Billing (UCB), the feature is now rolling out to Android users.
With the new User Choice Billing feature, Spotify users will be able to subscribe and make purchases using the payment option they want. Starting this week, UCB is making its way to Spotify subscribers in select markets around the world. Although Spotify did not mention where exactly the feature should be available in the next few days, it did confirm that it will expand the test to more markets in the coming weeks.
Spotify is one of the first companies to implement UCB with Google. First tested with Google Play, the new feature is meant to provide users and developers more flexibility and choice when it comes to purchasing and selling products.
Google Play’s user choice billing was initially introduced in Australia, India, Indonesia, Japan, and the European Economic Area, and later on expanded to the United States, Brazil, and South Africa. We can’t confirm if Spotify targets the same regions, but at least some of these countries should have the new user billing choice available.
Bumble and Spotify are the first companies to partner with Google to provide their customers with new user choice billing, but more names might pop up in the coming months if the new feature proves successful.
That said, if you’re living in one of the select markets where Spotify introduced the new feature, and you’re using an Android device, you should soon be able to choose how to pay for your Spotify subscription. If you’re using an iOS device, you’ll probably never benefit from this option, or at least not anytime soon.
