Sportswear retailer Li Ning eyes in-store coffee brand
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As coffee gradually penetrates Chinese people’s daily life in recent years, some none-catering companies are starting to utilize the potential of this newly booming industry.
Sportswear brand Li-Ning bursts into the coffee industry this year with Ning Coffee landing in its several offline stores in Beijing, Xiamen and some areas in Guangdong province.
Li-Ning said it hopes to improve customers’ comfort level when shopping by optimizing its in-store services.
In early February, China Post opened its first cafe in Xiamen, Fujian province, and will continue to open more stores in Beijing and Shanghai.
Tongrentang, a traditional Chinese medicine pharmacy with a history dating back over 350 years, opened a shop featuring herbal coffee in 2020.
According to market consultancy iMedia Research, China’s coffee market totaled 381.7 billion yuan in 2021, and is expected to maintain a high-speed development with a growth rate at about 27.2 percent.
Questions & Answers
Q.Which other non-catering companies have recently entered the coffee market in China?
Which other non-catering companies have recently entered the coffee market in China?
China Post launched its first cafe in Xiamen, Fujian province, in early February and plans to open more. Tongrentang, a traditional Chinese medicine pharmacy, also opened a shop selling herbal coffee in 2020.
Q.Where has Li-Ning launched its Ning Coffee brand?
Where has Li-Ning launched its Ning Coffee brand?
Ning Coffee has been introduced into several of Li-Ning's physical stores. These locations include Beijing, Xiamen, and various areas within Guangdong province, indicating a focused regional rollout.
Q.What is the primary reason Li-Ning stated for adding coffee to its stores?
What is the primary reason Li-Ning stated for adding coffee to its stores?
Li-Ning aims to enhance the customer experience within its retail spaces. The company stated its hope is to improve shoppers' comfort level by optimising the in-store services provided.
Q.What was the estimated value of China's coffee market in 2021?
What was the estimated value of China's coffee market in 2021?
According to market consultancy iMedia Research, the total value of China's coffee market reached 381.7 billion yuan in 2021. It is also projected to continue its rapid growth at approximately 27.2 percent.
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