Spanish fashion label Desigual set for India launch
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Spanish fashion label Desigual is set to launch in India. The firm is being introduced to the territory by local retail group Tablez, which is first taking the brand online via Myntra before nationwide openings of physical stores next year. Six stores are planned for top-category cities before openings in multiple tier-2 cities.
“It gives us immense pleasure to bring the international fashion brand Desigual to India,” said Tablez MD Adeeb Ahamed in a Fibre2Fashion report “The brand’s clothing exudes a character that is unique, which helps people express themselves and be the most authentic.
“Desigual’s characteristic vibrant designs with a flamboyant splash of colors has a huge potential in the Indian market,.”
“India is a market whose values are very similar to Desigual’s,” said US and CEEMEA VP Asia Pacific Jordi Balsells. “It’s also a young market that is growing and displays great potential. We believe very strongly in India’s potential in the coming years.”
Desigual operates in nearly 90 countries via 10 sales channels. It is among several leading global brands being introduced to the territory by Tablez, which currently operates more than 70 outlets globally, with plans to expand to 300 outlets by next year.
Questions & Answers
Q.Which company is responsible for introducing Desigual to the Indian market?
Which company is responsible for introducing Desigual to the Indian market?
Desigual is being introduced to India by the local retail group Tablez. This group is bringing the brand online first through Myntra, before opening physical stores across the country next year, starting with top-category cities.
Q.How will Desigual initially launch in India before opening physical stores?
How will Desigual initially launch in India before opening physical stores?
Desigual will first launch in India via the online platform Myntra. This digital introduction will precede the opening of physical stores, with six planned for top-category cities before expanding into multiple tier-2 cities next year.
Q.What is Tablez's wider expansion goal, beyond introducing Desigual?
What is Tablez's wider expansion goal, beyond introducing Desigual?
Tablez, which currently operates over 70 outlets globally and introduces several leading brands to India, aims to expand its total number of outlets significantly. The company plans to reach 300 outlets by next year across its various operations.
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