Singaporean middle-income earners spend the most online

Check out what do Singaporeans buy based on monthly income.

On average, shoppers spend S$155 a month, or S$1,860 a year, on retail purchases and travel bookings online. Those with monthly salaries between S$4,000 and S$5,000 spend the most at S$194 a month, which is 20% more than those earning S$5,000 – S$6,000.

These are some key findings from a study by Personal finance comparison site SingSaver.com.sg and online shopping rewards portal ShopBack.

Together, they polled 1,979 Singaporeans aged 21 to 60 about their online shopping habits and how they save money at digital stores.

Fashion is a number one spend category for shoppers with a monthly income under S$6,000. Electronics is the next most popular category for those earning S$3,000 – S$5,000 a month, and Health & Beauty for those earning less than S$3,000 a month. Only shoppers earning S$4,000 – S$5,000 a month count travel as part of their top 3 online expenditures.

Meanwhile, respondents who earn over S$6,000 a month spend more on online groceries than fashion purchases and electronics.