Fashion
Shopee, the leading eCommerce platform in Southeast Asia and Taiwan, is partnering with major brands to offer consumers more variety and convenience. The brand partnerships will span across various categories, including health & beauty, baby care, home appliances and electronics. Over 100 major brands currently have Official Stores on Shopee, and more than 10 new Official Stores from brands including 3M, Kotex and Reckitt Benckiser will go live this June.
Zhou Junjie, Country Head of Shopee Singapore, said: “We are thrilled to have such a wide range of brands on board as Official Stores. Given the growth of online shopping in Singapore, it is more crucial than ever for brands to adopt an omnichannel strategy. However, setting up an eCommerce platform can be complex and expensive. Shopee aims to help these brands grow their online presence by bridging the gap with the necessary payments infrastructure, access to a large base of active shoppers, and integrated delivery and logistics functions.”
A survey conducted by Shopee in May 2017 indicated that 86 per cent of sellers enter into partnerships with Shopee with the intention to boost revenue, and 69 per cent do so to tap on Shopee’s extensive user base. Ninety-three per cent of Shopee sellers agreed that the partnership has been beneficial for their business.
For sellers who operate both online and offline, 79 per cent identified online platforms such as Shopee as their fastest growing channel. Additionally, sellers who place a bigger focus on eCommerce tend to reap better business growth. Twenty-eight per cent of omnichannel businesses who conduct most of their business online saw a 150 per cent uplift in sales, while only 10 per cent of omnichannel businesses who operate mostly on offline channels saw the same increase.
Maybelline, a leading cosmetics company, became an official store on Shopee in May 2017.Abigail She, Senior Key Account Manager of Maybelline said, “We will be able to reach out to a larger base of new and existing Maybelline customers online by tapping on Shopee’s user base. We have observed that a growing number of shoppers now prefer to shop online given the wide assortment of products. Shopee is one of the key platforms that we identified and we look forward to working together and building a more robust online presence.”
Mr Chow Phee Chat, Director, Marketing Communications and Corporate Affairs, Nestlé Singapore, said: “The convenience of doorstep delivery is rising in popularity among shoppers in Singapore. Online portals which provide a wide variety of trusted brands cater to the hectic lifestyles of Singaporeans who may not have the time to visit a physical store but want to ensure that the purchases they make online are safe, authentic and delivered quickly.”
As part of the collaboration, Maybelline and Nestlé will also offer exclusive promotions and deals on Shopee during this year’s Great Singapore Sale (GSS), as part of Shopee’s Great Shopee Sale campaign which runs from 9 June 2017 to 13 August 2017. Maybelline will host a 30 per cent storewide discount on Shopee, offering attractive discounts on everything from concealers to their popular Color Sensational Loaded Bold lipstick range. Nestlé will also be running storewide sales on Shopee during this period.
Shopee was officially launched in November 2015. As of May 2017, it has achieved over 40 Million downloads and an annualised Gross Merchandise Value (GMV) of over US$3 Billion across its seven markets – Singapore, Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines.
