Shopee celebrates record-breaking 12.12 Birthday Sale

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, wraps up the year-end shopping season with a record-breaking 12.12 Birthday Sale. On 12 December, 12 million items were sold in the first 24 minutes and at its peak, 1 million items were bought in a single minute.

Terence Pang, Chief Operating Officer at Shopee said “We are humbled to end the year on a high note with a groundbreaking 12.12 Birthday Sale. Given the unprecedented year that 2020 has been, we wanted our fifth birthday to be a special day not just for Shopee but for the people we serve. E-commerce has become of increasing importance in our lives and has evolved beyond a platform to access basic needs to one that connects people and businesses. We are glad to have been able to celebrate the past five years with our users, sellers and brand partners and are truly excited for what is to come.”

Shopee ushered in the festive season with endless fun and greater convenience

Users joined Shopee every day for four weeks of fun and entertainment leading to 12 December, where they shopped from over 2 billion products. Consumers spent more time on Shopee’s in-app games and features, which offered greater rewards and value.

• 450 million views were recorded on Shopee Live across the entire 12.12
• Shopee’s in-app games were played a record of 2.7 billion times
• Two of Shopee’s newest games, Shopee Bubble and Shopee Candy were a big hit, with a total of 28 million hours played

The surge in shopping activity was also met with increasing adoption of digital payments. In particular, users enjoyed the convenience of Shopee’s integrated mobile wallet AirPay, with orders paid via the mobile wallet surging 18 times from an average day.

12.12 Birthday Sale highlights in Thailand

In Thailand, users enjoyed a constant stream of attractive deals on 12 December, supported by Shopee’s robust ecosystem.

Thais took this chance to fulfil all their essential and entertainment needs with Home & Living, Beauty & Personal Care and Mobile & Gadgets emerging as the best-selling product categories.

• Home & Living: Consumers took the time to revitalise their homes on 12 December, with more than 100,000 3D Wallpapers sold.
• Beauty & Personal Care: Skincare was a big priority as people geared up for the festive season and the new year with 550,000 skincare products sold on 12 December.
• Mobile & Gadgets: There was strong demand for new phones, gadgets, and electronics accessories. In particular, 400,000 smartphone accessories were sold on 12 December
• Top Keyword search: On 12 December, the top keywords searched were “iPhone case” and “New Year Gift”, as Thais looked to treat themselves and their loved ones ahead of the new year.
• Strong demand in the major cities: Shopping activity was highest in Bangkok on 12 December. At its peak, 500,000 items were sold in an hour.

Powered by the surge in shopping activity, sales peaked for businesses on Shopee. A top electronics retailer recorded THB 7 million in sales per hour on 12 December.