Sephora expanding to Australia next month

Beauty brand Sephora is opening its first store in South Australia next month in Adelaide’s Rundle Mall.

According to Sephora Australia and New Zealand country manager Beth Glancey, a store in Adelaide has been long requested by its more fervent fans.

“We have been eagerly waiting for the perfect location on Rundle Mall for some time now,” Glancey said.

“We are excited that we are only weeks away from bringing the fun, dynamic and inspiring Sephora retail experience to our clients in Adelaide.”

According to Glancey, the store will be unlike any other Sephora location in Australia, with a particular focus on Sephora Services, offering a benefit brow bar and Sephora’s first dedicated skincare studio in the country.

Sephora’s services include make up lessons as well as applications, with customers able to book in to receive a full makeover, while the benefit brow bar allows customers to have their eyebrows, lips and chins styled, waxed, tinted, and tweezed.

General manager of the Rundle Mall management authority Johanna Williams said the destination is thrilled to house the first South Australian Sephora store.

“Sephora is a trailblazer in the international beauty world, known not only for its product range but for unique in-store experiences that are sure to be a hit with South Australian beauty fans,” Williams said.

“We look forward to Sephora openings its doors in October.”