Fashion
Rituals, the British body and home products brand, has expanded its travel retail presence in the Middle East and entered the Asian market for the first time.
The brand has opened a shop-in-shop at the DFS store in Abu Dhabi International Airport and commenced trading from a pop-up store at T Galleria by DFS, in Hong Kong’s Causeway Bay.
The Abu Dhabi International Airport is Rituals’ seventh in the region
The activation at Abu Dhabi is Rituals’ seventh in the Middle East territory, with stores in other countries including Oman, Dubai and Qatar.
Rituals also revealed that the new Causeway Bay store in Hong Kong will be added to this year with the scheduled June opening of another pop-up in the country, also with DFS, at Sun Plaza in Canton Road.
The new store in DFS’ Hong Kong, Canton Road T Galleria represents a major breakthrough in Asia Pacific for the brand
The Rituals product line-up includes body and home products from its collections The Ritual of Sakura, The Ritual of Dao, The Ritual of Ayurveda and The Ritual of Happy Buddha. The brand also offers a range of travel exclusives and gift sets.
Rituals Cosmetics Global Travel Retail Director Neil Ebbutt said: “Our presence in Dubai International airport with Dubai Duty Free and our shop-in-shop at DFS, Abu Dhabi International Airport are significant moves into the Middle East’s airport travel retail channel. And now our pop-up store at T Galleria by DFS in Hong Kong represents a major breakthrough for us in travel retail in Asia.”
Rituals’ products are now available in travel-retail in almost 400 locations across 39 countries, including 10 standalone stores at airports around Europe.
