Replay seals the deal with Reliance brands to enter India
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Replay, Italian leader in the premium denim segment, has announced a strategic distribution partnership in India with Reliance Brands Limited.
The agreement signed with Reliance Brands Limited for the distribution of Replay apparel, footwear and accessories will start with a Spring-Summer 2019 collection.
Reliance Brands Limited will have the exclusive distribution rights to the Replay brand in the country. The first two flagship stores are targeted to open in Delhi and Mumbai in 2019.
Matteo Sinigaglia, CEO and owner of Fashion Box S.p.a. — the company that owns Replay — said: “In the brand’s ongoing internationalisation process, India represents a strategic country, and joining forces with Reliance Brands Limited, leader in the fashion and casual wear segments, will allow us to take a premium positioning in the Indian market.
“I am very excited to start our cooperation. The first flagship store in Delhi is scheduled to open next year.”
Darshan Mehta, President and CEO, Reliance Brands Limited, added: “Denim is the most versatile garment. It’s a way of life and Replay has been a synonym for the highest standards in the denim sector for more than 30 years now. Our young population, well-travelled consumers and increased purchasing power are perfect catalysts for Replay’s growth in India.”
Questions & Answers
Q.Which product lines will Reliance Brands distribute for Replay in India?
Which product lines will Reliance Brands distribute for Replay in India?
Reliance Brands Limited will be responsible for distributing Replay's apparel, footwear, and accessories in the Indian market. This exclusive distribution agreement covers a broad range of products from the Italian denim brand.
Q.When will Replay's first collection launch in India under this new partnership?
When will Replay's first collection launch in India under this new partnership?
The new partnership between Replay and Reliance Brands Limited will commence with the launch of the Spring-Summer 2019 collection. This is Replay's official entry into the Indian market through the strategic distribution agreement.
Q.Where are the first Replay flagship stores planned to open in India?
Where are the first Replay flagship stores planned to open in India?
The initial plan is to open two Replay flagship stores in India during 2019. These first stores are targeted for the major cities of Delhi and Mumbai, with the Delhi store scheduled to open next year.
Q.Who owns the Replay brand internationally?
Who owns the Replay brand internationally?
Replay is owned by Fashion Box S.p.a., an Italian company that controls the premium denim brand. Matteo Sinigaglia, CEO and owner of Fashion Box S.p.a., spoke about the strategic importance of this new Indian partnership.
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