Reebok Releases First of Its Kind Sports Bra Featuring New Reactive Technology

Global fitness brand Reebok makes waves in the sports bra industry with the unveiling of the Reebok PureMove Bra: a first of its kind, technologically advanced sports bra that uniquely responds and adapts to movement to provide women with a customised amount of control and support, exactly where and when they need it. Just over forty years after the first sports bra came to market, Reebok is proud to debut a first of its kind product featuring the brand’s new proprietary Motion Sense Technology.

Treated with STF (Sheer Thickening Fluid), a gel-like solution that takes a liquid form when in a still or slow-moving state and contrastingly stiffens and solidifies when moving at higher velocities, the fabric technology adapts and responds accordingly to the body’s shape, velocity of breast tissue, and both type and force of movement. The end result is a sports bra that does it all – one that stretches less with high impact movements, while providing the comfort and light support that is desirable during rest and lower intensity activities.

To celebrate one of Reebok’s most anticipated product launches in 2018, the PureMove Bra is brought to life through powerful campaign imagery featuring a team of Reebok’s most formidable female partners including Gal Gadot, Gigi Hadid and Nathalie Emmanuel.

Some key performance features of the PureMove Bra in addition to the reactive fabric technology include: 

• Responsive Support: Revolutionary fabric that reacts to your movement for absolute control and support.
• Minimalist Construction: Comprised of only 7 unique pieces of fabric that mould to the body for a seamless fit, the end result is a second-skin like design that creates a barely-there feel.
• Natural Shaping: Moulded front panel and free cut edges for a minimalistic, second-skin fit so you can move freely without distractions.
• Breathable Perforations: Perforations in front and back to keep you cool and comfortable, no matter the physical activity.

The Reebok PureMove Bra will be available in Singapore from 27 September 2018. It will retail for S$79, in sizes XS, S, M and L. It will be available at all Reebok Fit Hub stores and selected Royal Sporting House stores.