Fashion
Puma, the global brand known for its lifestyle sports apparel and shoes, is looking to strengthen its position in India. It is eyeing the top slot in the segment via a nationwide network expansion as well as the launch of its global brands pitched at the Indian sports enthusiast. Abhishek Ganguly, the new managing director of PUMA India, is looking to reposition the brand in the country. Puma is currently in the second spot behind Adidas in India’s INR5000-crore (INR50 billion, USD785.3 million) sportswear market, followed by Nike.
“We are in process of creating a strong brand awareness through various marketing and product launch initiative,” Ganguly said. “We are bullish on India and we have seen a major shift to high end products by Indian consumers. Hence, we want to bring our global sports assets to India shortly.”
From its global kitty, Puma has already launched two leading shoe brands, Mobium and Faas, in India. The Mobium Ride, priced at about INR9,000, is built for the more traditional heel striker looking for an everyday running shoe. The company also launched the Nightcat Powered edition under Mobium brand. The Faas 600 S is priced in the INR8,000 range in India.
