Fashion
Pull&Bear, the young fashion brand run by the Inditex Group (owners of Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe), presents its refreshed store image in an improved location in VivoCity, Singapore.
This new point of sale presents Pull&Bear’s latest store image for the first time in the Singapore market, where the brand has two more stores in ION Orchard and Bugis+. The store displays the young fashion brand’s latest collections over a wide 465 square-metre-commercial space.
The new store takes to a new level the California concept, which draws inspiration from the iconic atmosphere of Palm Springs and other scenarios from the American West Coast. On top of this trademark store style, some new features have been implemented for a higher product visibility and a more useful and pleasant shopping experience.
By and large, the decoration has been simplified and the furniture is now lower, which provides for a wider view of the space. The store welcomes visitors with a warmer feel, created by the mix of three different types of finishing – white textures, wood and galvanized metal. Designed to provide a sensory shopping experience, the lighting in-store provides comfortable and soft ambient lighting which allows shoppers to focus on the clothes, while the store’s exterior features large LED screens which lends it a vibrant appeal.
Sustainability is also paramount. All the wood used for visual merchandising comes from certified forest productions which guarantee 100% traceable timber.
See the inside of the store in the gallery below (4 images) :
