Fashion
The three acquisitions bolster P&G’s existing prestige brand portfolio, which already includes SK-II and First Aid Beauty. Clearly, the maker of Olay is ready to take on competitors like L’Oréal, Estée Lauder , and Unilever in the prestige beauty space.
Looking for more insights on the dynamic skincare market? Check out Efficacy Challenges and Anti-Aging & Wellness Corner. Our industry experts keep you up-to-date on the latest skincare innovations.