Premium outdoor brand ‘Gregory’ to open its first flagship store

Under the unique brand philosophy of ‘Backpacks should be as easy to wear’, Gregory has opened the first flagship store in Sangsu dong, Seoul.

Based on its ergonomic design and state-of-the-art technology, Gregory has been becoming a brand with a new category of ‘Outdoor Lifestyle Backpack’.

Since Gregory offers a total of three product lines including functionality, lifestyle, and business line, the brand is widely loved by a wide range of customers from college students in twenties who pursue athletic lifestyle to office workers in thirties who place on functionality and quality.

Gregory’s “Fit Jig” service is the best example of this brand identity. When choosing a backpack, it is important to consider a variety of factors such as gender, body size, amount of baggage, and purpose, and choose a product that provides a comfortable fit without feeling uncomfortable to the body.

The Gregory Sangsu flagship store offers a service that recommends an optimal model based on your body size and usage, using a body meter.

In addition, as it is the only flagship store in Korea, customers can try out the most various products. The Gregory flagship store also offers ‘Old Logo’ products, which are available only here.

It sells a variety of products that can look at the history and identity of the brand from the vintage items with the old logo to the limited edition. Also from the August 25th, Gregory will show apparel products with its sensitivity.

The Gregory Flagship Store also attracted visitors with a variety of cultural experience events.  In particular, it celebrated its opening in March last year, and its stores were decorated like galleries.

Gregory’s early products, founded in 1977 in San Diego, USA, have provided a variety of information related to the brand’s history for 40 years. A Gregory official said, “The Gregory Flagship Store is a place where you can meet all of Gregory’s products that symbolize outdoor and lifestyle.”