Philippine’s La Lola to open in Singapore
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La Lola Churreria will soon open its first store in Singapore at Clarke Quay Central. The Brazilian-inspired food-retailing concept is being brought to the city by MFT Group of the Philippines, in partnership with Bistronomia which opened the first La Lola store in the upmarket Manila Power Plant Mall at Rockwell.
The Clarke Quay site was chosen for its close proximity to the MRT and bus stations.
MFT Group chief marketing officer Chiqui Tan said the company chose Singapore because of locals’ dessert-driven palette and openness to new concepts.
A former employee of the Philippines’ SM group, Tan says she has been watching La Lola with interest for several years.
“We’ve been fans of the brand ever since they started. We thought it was genius that something so simple can be done so well. I saw the speed and the scale they grew the brand,” she said in an interview.
“La Lola churros are so global in flavour that [the concept] can be taken anywhere and will have a strong chance of succeeding,” she said.
The two companies are planning multiple outlets across Singapore and MFT Group is also actively looking for more food concepts to launch.
The MFT Group, a private equity investor, has already successfully taken Singaporean chain Salad Stop to Spain. And it plans to open branches of that brand in Vietnam soon.
Questions & Answers
Q.Which company is responsible for bringing La Lola Churreria to Singapore?
Which company is responsible for bringing La Lola Churreria to Singapore?
MFT Group of the Philippines is bringing La Lola Churreria to Singapore. They are partnering with Bistronomia, which was involved in opening the first La Lola store in Manila. MFT Group is a private equity investor.
Q.Why did MFT Group choose Singapore for La Lola's international expansion?
Why did MFT Group choose Singapore for La Lola's international expansion?
MFT Group chose Singapore due to the local population's dessert-driven preferences and their openness to new culinary concepts. Chief marketing officer Chiqui Tan noted the brand's global flavour profile, suggesting it would succeed anywhere.
Q.What is the strategic location chosen for La Lola's first Singapore store?
What is the strategic location chosen for La Lola's first Singapore store?
The first La Lola store in Singapore will open at Clarke Quay Central. This location was specifically chosen because of its convenient proximity to both MRT and bus stations, ensuring easy access for customers.
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