Food
Perry Ellis International, announced today that it has entered into an agreement with Lifestyle Essences Inc. for the distribution of children’s apparel in the Philippines under the Original Penguin by Munsingwear® brand through standalone Original Penguin children’s stores as well as premium specialty stores. These innovative products are planned to launch in Fall 2016.
Original Penguin is an iconic American brand that mixes sportswear and contemporary fashion appealing to a style-savvy consumer who’s into details, but doesn’t take himself too seriously. Original Penguin pays homage to its brand heritage, while staying culturally relevant in its global markets. The brand reworks their archive of mid-century classics to reflect today’s lifestyle without compromising that heritage or the craftsmanship that established the Original Penguin name.
“Lifestyle Essences has been a terrific partner in building the Original Penguin men’s apparel, footwear and accessories business in the territory; launching kids is a natural step in further expanding the brand. We are confident with this new partnership and look forward to working with the Lifestyle Essences team to offer Original Penguin’s lifestyle product while continuing the expansion of our global reach,” commented George Feldenkreis, Chairman and CEO of Perry Ellis International.
Cheryl Ann Lao Lee, Managing Director of Lifestyle Essences Inc. said, “We are very excited about adding a full line up of children’s wear to our clothing repertoire. We are confident that many longtime fans of Original Penguin in the Philippines will have fun dressing up their little ones in something smart and preppy. This new partnership with Perry Ellis International encourages us to become a more dynamic and versatile retailer in the country.”
For more information about Perry Ellis International, Inc. and the company’s entire portfolio of brands, please visit. www.PERY.com.
