Peet’s Coffee opens 60’s-inspired Shanghai pop-up store
In this article (4)
US coffee chain Peet’s Coffee has launched a pop-up cafe in Shanghai, inspired by the design of its heritage store in California.
The Peet’s Coffee pop up offers a wide selection of coffees and experiences, including personalized t-shirts, tote bags with distinctive patterns influenced from the 1960s period. A photo booth was installed inside the store for the customer to take photos and print out or share on social media.
“This Peet’s Coffee pop-up experience showcases the power of experiences in transporting audiences to a different time and place, and bringing the origins of the brand to life,” said Matalie Ackerman, executive VP of design agency Jack Morton Greater China.
Peet’s Coffee also offers live music performed by buskers outside the pop-up store to add to the retro vibe.
To explain the message behind the brand’s legacy approach, marketing director of Peet’s Coffee China Elaine Liu said: “When Alfred Peet opened his first coffee bar in Berkeley, California in 1966, he established our long-standing commitment to roasting the highest-quality coffee and Peet’s continues to stay true to that in China.”
Peet’s Coffee is planning to expand into other cities in China in the future.
Questions & Answers
Q.What kind of experiences does the Peet's Coffee pop-up offer customers in Shanghai?
What kind of experiences does the Peet's Coffee pop-up offer customers in Shanghai?
The pop-up provides a wide selection of coffees, personalised t-shirts, and tote bags with 1960s-inspired patterns. Customers can also use a photo booth and enjoy live music from buskers outside the store.
Q.Who spoke about the pop-up's ability to transport audiences to a different time and place?
Who spoke about the pop-up's ability to transport audiences to a different time and place?
Matalie Ackerman, executive VP of the design agency Jack Morton Greater China, stated that the pop-up experience effectively brings the brand's origins to life for customers.
Q.What is the key message Peet’s Coffee China aims to convey through its legacy approach?
What is the key message Peet’s Coffee China aims to convey through its legacy approach?
Elaine Liu, marketing director, explained that the brand remains committed to roasting high-quality coffee, honouring Alfred Peet's original vision from when he opened his first coffee bar in 1966.
Reader pulse
Is Peet's pop-up an effective strategy?
16,983 votes so far