Fashion
Pedder Red, Pedder Group’s in-house private-label that specialises in contemporary shoe fashion, is proud to announce the launch of its e-commerce site, pedderred.com, offering free shipping & returns to customers in Hong Kong, Macau and Singapore.
The site will carry all Pedder Red releases including more than 70 styles of edgy pumps, popular skater slip-ons, stylish booties and handbags. The “TRENDS” section will display a frequently refreshed, curated selection of popular and best-selling items; while the “SHOE WANTED” section highlights the season must-haves. Pedderred.com also offers online-only pre-ordering on key items and special promotions.
The online store launches with Pedder Red’s Autumn/Winter 2015 collection titled “Who Cares”. Celebrating modern femininity with a salute to the rebellious, carefree attitude and style of street fashion, the collection includes exquisitely designed shoes using materials such as studs, zippers, crystals, neoprene and tweed as well as modern and chic prints like leopard and plaid.
“Pedder Red fans can now shop anytime, anywhere,” said Peter Harris, President of the Pedder Group. “It is with great enthusiasm that we launch pedderred.com, extending our brand access from our store network to the wider world of omni-channel retailing, connecting to our existing and new audiences, continuously growing the Pedder Red community of shoe lovers.”
