Oppo details AI pivot that brings innovative features to all phones

Oppo will be democratizing the access to the most suitable device to take advantage of the AI era – the phone – by bringing its productivity and creativity features downmarket to virtually all of its handsets.

The company behind the excellent Find X7 Ultra and foldable Find N3 phones used the festivities around its sponsorship of the UEFA Champions League and its Bouissia Dortmund – Real Madrid final to present its vision for artificial intelligence that it simply calls the AI Phone.

However, the abovementioned flagships won’t be the only ones getting Oppo’s AI Summary, real-time Translation, or the popular AI Eraser function, which removes unwanted objects and areas in your photo with the flick of a finger.

In fact, Oppo plans to release a coordinated set of AI features created in a partnership with juggernauts like Google, Microsoft, or MediaTek, by year’s end. These, however, won’t be reserved only for Oppo’s flagship Find- and N-series, but will trickle down to the Reno midrangers and even to the budget A- and F-series.

According to Billy Zhang, Oppo’s President of Overseas Marketing, Sales and Services during the dedicated presentation at London’s beautiful Renaissance St. Pancras:

OPPO is bringing generative AI to all product lines for the first time in the industry. By the end of this year, we expect to bring generative AI features to about 50 million users. That is 50 million people that may get their first glimpse of an AI-induced function or feature on their Oppo phone, no matter its price range, and the best that the industry can offer at that, like chatbots, large language models, and productivity or entertainment suites.

Alongside its own innovation, OPPO is working closely with other industry leaders to bring better AI phone experiences based on an on-device and cloud Hybrid AI Architecture. In partnership with Google, OPPO’s Reno12 series and the next-generation Find X Flagship will feature the Google Gemini family LLMs, bringing OPPO users even more innovative and convenient AI features such as AI Toolbox including AI Writer and AI Recording Summary features. In collaboration with MediaTek, both parties are tuning chips to enhance chip storage and computational efficiency on future OPPO flagship models. And through its partnership with Microsoft, the next-generation OPPO phones will be equipped with Microsoft capabilities to bring a more efficient, accurate, and natural voice and text conversion experience and improved connectivity between desktop AI and phones.