Ooyala launches applications for collaborative asset management

Ooyala has launched new versions of its MAM (media asset management) application and Reviewer application for its media logistics platform, Ooyala Flex.

The new solutions make it easier for broadcasters, publishers and media companies to manage, review and approve video assets while automating steps in the workflow and capturing the associated data in the management phase of video production.

Both applications are highly configurable, taking advantage of the workflow capabilities of Ooyala Flex. With a modular approach, the applications can be used separately or together.

When deployed together, customers benefit from enhanced collaboration and efficiencies not found in traditional offerings on the market, allowing creative teams to focus only on the tasks that add value and creativity to productions.

The HTML-5 based MAM application can be tailored to match each customer’s unique production workflow. Non-technical users are able to easily upload and organize video and image assets, search for and update metadata, perform rough-cut edits and review assets with internal teammates.

The Reviewer application for Ooyala Flex lets individuals that are either inside or outside of the organization securely review, approve and submit time-coded comments on selected content from anywhere in the world, anytime－including real-time collaboration and annotation for images.