Microsoft today released the findings from a new study, “Understanding Consumer Trust in Digital Services in Asia Pacific“. Conducted in partnership with IDC Asia/Pacific, the study revealed that less than one-third (31%) of consumers believed that their personal data will be treated in a trustworthy manner by organizations offering digital services
The study, which was conducted with nearly 6,400 consumers across 14 markets in Asia Pacific, also uncovered the following findings:
- Nearly 40% of consumers in the region have had their trust compromised when using digital services;
- Consumers feel that all five elements of trust – privacy, security, reliability, ethics, and compliance – are almost equally important to them;
- Consumers have the highest expectations of trust from financial services, healthcare and education sectors;
- Only 5% of consumers prefer to transact with an organization that offers a cheaper but less trusted digital platform, while 61% will recommend a trusted digital service to others even if the cost is higher; and
- Consumers feel that governments followed by technology companies should take the lead in building trust.
