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South Korean fashion retailer, SJ Group, has brought the famous American airline brand Pan Am into the country as a lifestyle brand, opening its first store inside the Shinsegae Starfield Coex Mall. Featuring Pan Am’s signature blue and white, the Starfield Coex store is home to a selection of Pan Am-branded fashion apparel and accessories, ranging from bucket hats, travel bags, and phone cases to toys. The first Pan Am retail store also introduced The Pan Am AW2022 Collection, which the
Featuring Pan Am’s signature blue and white, the Starfield Coex store is home to a selection of Pan Am-branded fashion apparel and accessories, ranging from bucket hats, travel bags, and phone cases to toys. The first Pan Am retail store also introduced The Pan Am AW2022 Collection, which the brand described as “designed for both fashion and functionality”.
The launch of the Pan Am lifestyle brand’s first store will be followed by the opening of its first flagship location in Seongsu-dong, which is known as ‘The Brooklyn of Seoul’ with hip cafes and restaurants. Set to open its doors to the public on September 2, the 330sqm store will present a series of content collaborations with local artists and labels, such as Nuri Yeon, Playmobil, and Arc.N.Book.
SJ Group aims to further increase Pan Am’s physical presence in the country with plans to open 13 stores in the country, including those in Daejeon Shinsegae Art & Science department store, Hyundai Department Store Pangyo branch, and Lotte Department Store Busan main branch.
SJ currently has a portfolio of five brands, including Kangol, Helen Kaminski, LCDC and Le Conte Des Contes.
Founded in 1927, Pan Am, an abbreviation for Pan American World Airways, was the largest international air carrier and unofficial flag carrier of the US during the 20th Century. An American drama series created by writer Jack Orman was named after the airline in 2011. The brand was also featured in the famous movie ‘Catch Me If You Can’ with Leonardo DiCaprio as a con artist disguising himself as a pilot of Pan Am.
